“Each year the Publishers’ Association rolls out a bunch of numbers canvassing the last year’s book sales. Given what we think we know about physical books, this year’s numbers are something of a surprise. For starters, book sales overall — that is, both digital and physical formats — actually rose 4% in 2012 (over $5 million). That’s a record, made even sweeter because 2011 revenue had been negative — a 2% slump from 2010.
“We can thank digital for much of the gain, of course, with overall digital sales up a whopping 66%, split between e-book sales (up 134%) and digital fiction sales (up 149%). And yes, physical book sales were down, though with a mere 1% dip, only slightly. But what I’m not sure anyone was expecting was this: Total sales of physical books in the fiction genre actually grew by 3%. Take a bow, Fifty Shades of Grey.
“Another area physical book sales grew: children’s books. Why? Well, the rate at which readers are shifting from physical to digital books appears to be related to what each genre tends to do best or uniquely: PA reports 26% of fiction sales were digital, but that figure drops to 5% for nonfiction and just 3% for children’s books.” ~ Matt Peckham